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LIFE & LEADERSHIP COACH

PROJECT SCOPE

OVERVIEW + BRIEFING

THE REBRAND

Brand Strategy

Brand Identity 

WIX Web Design

Brand Collateral

Ashley Joy is a life and leadership coach for visionary women.  She helps women master their mindset, ditch their doubts & pursue their goals with clarity, confidence, and courage. 

PROBLEM: Needed updated branding to reflect her pivoting in her coaching program and to update  her online presence to reflect the new phase in her life and business. 

THE SOLUTION
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PHASE ONE: BRAND DIRECTION

BRAND DESCRIPTIVE WORDS

TIMELESS | EVOLVING | WARM

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PHASE THREE: WEB BUILD
PHASE TWO: BRAND BUILD

PRIMARY LOGO 

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SECONDARY LOGO 

SUBMARK

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WEB HOMEPAGE MOCKUP

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PHASE FOUR: LAUNCH/COLLATERAL SUPPORT

BRAND COLLATERAL