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I have had the opportunity to work with some amazing business owners striving bring light and impact to this world.

I have had the opportunity to work with some amazing business owners striving bring light and impact to this world.

I have had the opportunity to work with some amazing business owners striving bring light and impact to this world.

BRANDING + WEB DESIGN

* NOW BOOKING CUSTOM PROJECTS FOR JANUARY 2023!*

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LIFE & LEADERSHIP COACH

PROJECT SCOPE

OVERVIEW + BRIEFING

THE REBRAND

Brand Strategy

Brand Identity

WIX Web Design

Brand Collateral

Ashley Joy is a life and leadership coach for visionary women. She helps women master their mindset, ditch their doubts & pursue their goals with clarity, confidence, and courage.

PROBLEM: Needed updated branding to reflect her pivoting in her coaching program and to update her online presence to reflect the new phase in her life and business.

THE SOLUTION

PHASE ONE: BRAND DIRECTION

BRAND DESCRIPTIVE WORDS

TIMELESS | EVOLVING | WARM

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PHASE THREE: WEB BUILD

PHASE TWO: BRAND BUILD

PRIMARY LOGO

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SECONDARY LOGO

SUBMARK

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WEB HOMEPAGE MOCKUP

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PHASE FOUR: LAUNCH/COLLATERAL SUPPORT

BRAND COLLATERAL