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I have had the opportunity to work with some amazing business owners striving bring light and impact to this world.
I have had the opportunity to work with some amazing business owners striving bring light and impact to this world.
I have had the opportunity to work with some amazing business owners striving bring light and impact to this world.
BRANDING + WEB DESIGN
LIFE & LEADERSHIP COACH
PROJECT SCOPE
OVERVIEW + BRIEFING
THE REBRAND
Brand Strategy
Brand Identity
WIX Web Design
Brand Collateral
Ashley Joy is a life and leadership coach for visionary women. She helps women master their mindset, ditch their doubts & pursue their goals with clarity, confidence, and courage.
PROBLEM: Needed updated branding to reflect her pivoting in her coaching program and to update her online presence to reflect the new phase in her life and business.
THE SOLUTION
PHASE ONE: BRAND DIRECTION
BRAND DESCRIPTIVE WORDS
TIMELESS | EVOLVING | WARM
AaBb
AaBb
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PHASE THREE: WEB BUILD
PHASE TWO: BRAND BUILD
PRIMARY LOGO
SECONDARY LOGO
SUBMARK
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PHASE FOUR: LAUNCH/COLLATERAL SUPPORT
BRAND COLLATERAL
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