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PEOPLE + CULTURE ALCHEMIST

PROJECT SCOPE

OVERVIEW + BRIEFING

THE REBRAND

Brand Strategy

Brand Identity 

WIX Web Design

Brand Collateral

Mildred Black is a People+ Culture Alchemist who helps business leaders stop the revolving door of employee turnover.  She came to Starr Creative in need of personal branding aside from her already established company, People Optimum. 

THE SOLUTION
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PHASE ONE: BRAND DIRECTION

BRAND DESCRIPTIVE WORDS

TIMELESS | EVOLVING | WARM

PHASE TWO: BRAND BUILD

PRIMARY LOGO 

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SECONDARY LOGO 

SUBMARK

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WEB HOMEPAGE MOCKUP

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PHASE FOUR: LAUNCH/COLLATERAL SUPPORT

BRAND COLLATERAL

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